Bellocq | Food & Beverage | Packaging Design
A heritage loose tea brand expanding into premium sachets to reach a broader global audience while staying rooted in its artisanal tea traditions.

  • Typography | Packaging Design | Project & Production Management

  • Concept

    The project aimed to extend the Bellocq’s luxury identity from loose-leaf tea to a premium sachet range, ensuring a seamless, consistent experience across both formats..

    Strategy

    The strategy focused on incorporating Bellocq’s key visual elements—colour, typography, and high-quality finishes—across all packaging touchpoints, from the sachet overwrap to the 15-sachet pack, gift box, and hospitality versions. Inspiration was drawn from the clean lines and subtle details of vintage stationery and envelope die cuts, creating a packaging system that feels both refined and accessible, while maintaining the brand’s luxury appeal.

  • The project strengthened Bellocq’s market presence and reinforced its luxury positioning:

    Refreshed Iconic Design: The sachet range updated the original launch design, maintaining continuity while elevating brand identity.

    Elevated and Commercial Design: Packaging was crafted to work seamlessly in Bellocq’s atelier, premium retail stores, and on-shelf displays.

    Expanded Market Reach: The new packaging enabled Bellocq to enter premium retail channels and luxury travel and hotel environments.