Nadel | Product Design Brand | Rebrand
A product design studio evolving into a standalone brand with a stronger market presence and broader audience reach.
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Creative Strategy, Visual Identity, Brand Book, Web Design, Eco, Photography, Videography, Social Media, Art Direction, Typography
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Creative Challenge - To evolve Nadel’s brand into a refined, design-led identity that would resonate with architects and interior designers, while honouring the brand’s heritage, craftsmanship, and material-led philosophy.
Strategic Insight - Design longevity comes from restraint. By focusing on functional, timeless principles and honest material expression, the brand could transcend trends and speak authentically to a design-literate audience.
Creative Execution – We redefined Nadel’s brand architecture through a cohesive visual system informed by Bauhaus principles and mid-century design. Refined typography, a restrained palette, and considered art direction highlight the quality, materiality, and craftsmanship of each brand collateral.
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• Elevated brand identity aligned with the design-savvy interiors market
• Cohesive visual system across digital, print, and social touchpoints
• Clear positioning as masters of design and craftsmanship
• A timeless brand foundation built for longevity and growth
