Josie Maran | Clean Beauty | Global Rebrand
A heritage clean beauty brand evolving for its next phase of global growth while honoring its Northern California roots.

  • Creative Strategy, Visual Identity, Packaging, Web & UX/UI, Campaigns, Content, Photography, Film, Motion, Activation

  • Creative Challenge - Reposition Josie Maran to compete in modern luxury clean beauty while preserving the founder’s independent spirit, credibility, and emotional connection with long-time customers.

    Strategic Insight - The brand’s power lived in confidence and purity — not minimalism alone. Reframing “clean” as bold, sensual, and self-assured unlocked a more modern, premium expression.

    Creative Execution - We reimagined the brand through a refined visual identity, packaging, and digital ecosystem. A bold red palette and “Feel Good Naked” positioning unified retail, web, campaigns, and content into a cohesive luxury experience. merging clean beauty with modern luxury

  • • 300+ Sephora doors launched, elevating retail presence

    • Global growth positioning for long-term expansion

    • Strengthened leadership in the clean beauty category

Feel Good Naked: The Relaunch Campaign

An all-channel campaign redefining skincare as a personal, earth-conscious ritual with a focus on confidence and natural, chemical-free ingredients.

Sustainable Packaging Innovation We developed a modular, refillable packaging system with custom amber glass and ‘Josie red’ closures, ensuring scalability, sustainability, and strong brand recognition across retail and social media.

Comprehensive Brand Book Working with the in-house team we created a complete brand system, defining the story, values, logo usage, and a cohesive color and typography palette, with 150+ assets to bring the brand’s core pillars to life.

Brand Redesign — Out in the World The new Josie Maran brand identity came to life through a refreshed story, values, and visual system translated into a cohesive physical expression making its debut at Sephora SMC, where the updated packaging and brand world were showcased in their full, tangible form.