CONNECT WITH US
We work with ambitious brands on transformative branding, packaging, and digital projects — crafting experiences that drive measurable results.
To contact us direct please email us at: studio@axeandco.com
WHO WE ARE AND HOW WE WORK
We partner with brand leaders across beauty, food, home, and lifestyle sectors, guiding brands through transformation toward a more distinct, confident point of view.
Our process begins with a deep understanding of a brand’s positioning, context, and potential, allowing strategy, creative direction, and design to evolve together into refined, purposeful work.
Collaborative, strategic, and exacting, our approach ensures clarity, coherence, and elegance across every touchpoint—creating brands that are as thoughtful as they are impactful.
ABOUT OUR FOUNDER
Matthew Axe
Founder & Creative DirectorMatthew Axe is an English creative director and graphic designer based in New York. Former Vice President, Creative Director at Martha Stewart Living, he helped guide one of the most influential lifestyle brands through evolution and expansion.
He partners with global brands across beauty, lifestyle, and home categories , delivering creative direction and design that clarify brand positioning and drive business impact. Clients include Aveda, Caudalie, Darphin Paris, Elemis, Fresh, Jo Malone London, Shiseido, Baker Furniture, Design Within Reach, Kohler, John Lewis Partnership, Waitrose, Rizzoli, Williams-Sonoma, Bellocq, Gwyneth Paltrow, Simply Gum, and Pamela Anderson.
Recent work includes the brand relaunch of Josie Maran, refining its visual language and positioning for growth, and a collaboration with Pamela Anderson on her New York Times bestselling book I Love You, shaping its visual and creative identity.
His work has been recognized by the James Beard Foundation, American Society of Magazine Editors, Society of Publication Designers, D&AD, and the Art Directors Club, and his home and garden have been featured in Remodelista and The New York Times.
Matthew in his Sea Cliff, N.Y. garden. See article.