Simply | Food & Beverage | Packaging Design
A plant-based disruptor expanding from gum into Sugar Free and Functional ranges through a cohesive packaging system.
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Packaging Design | Art Direction | Brand System | Project & Production Management
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Concept
Simply set out to strengthen its position as a disruptive, natural alternative to conventional chewing gum while creating a packaging system with greater clarity, personality, and shelf impact.
Strategy
The strategy was to build on Simply’s distinctive, irreverent character while creating a more cohesive and flexible visual system across the range. Typography, color imagery, photography, and product communication were refined to make the natural and plastic-free proposition immediately legible, while giving each category a clear and ownable expression.
The resulting system balances Simply’s challenger spirit with a more elevated and contemporary aesthetic, creating a distinctive presence across retail and digital environments while allowing the brand to expand naturally into new products and formats.
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Stronger Brand Expression: A cohesive visual system gave Simply greater consistency and recognition across the portfolio.
Clearer Product Communication: Packaging made the brand’s natural, plant-based proposition more immediate and accessible at shelf.
Scalable Packaging System: The new design created a flexible framework that could accommodate new flavors, formats, and product extensions while maintaining a distinctive brand presence.
