Axe & Co partners with consumer and lifestyle brands at moments of growth, evolution, and reinvention, shaping positioning, identity, & creative expression through strategy, design, and direction.

Josie Maran
Aveda
Caudalie
Darphin Paris
ElemisFresh
Jo Malone London
Shiseido
Bellocq
Common Good
Design Within Reach
Kohler
John Lewis
Martha Stewart Living
Rizzoli
Williams-Sonoma
Gwyneth Paltrow
Simply Gum
Pamela Anderson

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Josie Maran

Rebrand & Packaging | Repositioned cult eco skincare pioneer Josie Maran for a new era of prestige retail, creating an award-winning identity that elevated perception, strengthened consumer confidence, and supported its Sephora relaunch.

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Josie Maran

Brand Content Creation | A full-channel campaign bringing the newly minted “Feel Good Naked” tagline to life, celebrating confidence, authenticity, and natural beauty.

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Jo Malone

Brand Content Creation | Created a cinematic launch campaign for Jo Malone London that translated British heritage into a contemporary fragrance story, building anticipation and deepening emotional connection across channels.

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Ealiare

Branding & Packaging | AI-driven brand development creating a full identity, guidelines, typography, and packaging, balancing contemporary edge with timeless character for a high-impact all-channel debut.

Clients

Josie Maran

Josie Maran

Jo Malone

Ealiare