Branding | Transformed a product design studio into a distinctive standalone brand, re designing it’s identity, strengthening creative direction, and creating a more intuitive customer experience.

Brand Identity | Guided a multi-year brand evolution for Bassett Hyde Linens, refining its avant-garde identity through a new logo, elevated art direction, and digital storytelling to strengthen recognition and position the brand for continued growth.

Brand Content Creation | Created a visual content strategy that captured the Wythe guest experience across web, social, and print, reinforcing the hotel's distinctive character and inspiring future bookings.