Axe & Co partners with consumer and lifestyle brands at moments of growth, evolution, and reinvention, shaping positioning, identity, & creative expression through strategy, design, and direction.

Beauty & Fragrance matthew axe Beauty & Fragrance matthew axe

Josie Maran

Rebrand & Packaging | Repositioned cult eco skincare pioneer Josie Maran for a new era of prestige retail, creating an award-winning identity that elevated perception, strengthened consumer confidence, and supported its Sephora relaunch.

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