Matthew Axe is an award-winning creative director, specializing in transformative branding, packaging, and digital projects for leading companies in the beauty, food, home, and lifestyle categories.
Explore the client success stories below to see how his studio can deliver compelling tailored creative for your next project.
Clients
Bed Bath and Beyond
Common Good
Design Within Reach
Kohler
John Lewis
Martha Stewart Living
Rizzoli
Williams-Sonoma
Josie Maran
Aveda
Caudalie
Darphin Paris
Elemis
Fresh
Jo Malone London
Shiseido
Bellocq
Gwyneth Paltrow
Simply Gum
Pamela Anderson
Wythe Hotel: A Visual Story. A brand content project encapsulated the unique feel of a stay at the Wythe Hotel in Williamsburg, NYC. The work delivered a band video, still brand images, and live-action social media campaign. More
Josie Maran: Brand Reimagined. A global rebrand revitalized an iconic brand, delivering a new identity, packaging system, social playbook & digital presence to resonate with contemporary consumers. More
Pamela Anderson: Telling her story. A comprehensive book design and art direction project that visually articulated the author’s love of food. The project delivered a beautifully designed and photographed book that was a NY times best seller and a James Beard award nominee. More
Bellocq Tea: A Brand Extension. This brand extension and packaging project brought the brand’s identity to a new sachet range. The work delivered a cohesive system that maintains Bellocq’s luxury aesthetic, creating a seamless experience from loose leaf to sachet. More
Ealaire: Brand Foundation. A start-up brand creation project established a cohesive foundation for a botanical beauty venture. The work delivered a core identity, visual playbook, and complete product & packaging design, successfully positioning the brand for a powerful market entry. More