Case Study Fragrance launch campaigns

JO MALONE LONDON - Myrrh & Tonka and Star Magnolia

Working with the Jo Malone London in house team developed fragrance launch campaigns that successfully drove customer interest and business growth across multiple channels. Our creative direction, which reinterpreted Jo Malone London’s visual language, captured the essence of the brand’s luxury and craftsmanship, bringing their unique scents and stories to life. This resonated with audiences in-store, online, and throughout the media.

Deliverables

Creative direction 
Project management
Digital strategy
Animation design
Storyboarding
Art production
On-set art direction
Typography

A Jo Malone London perfume bottle titled Star Magnolia Cologne, placed against a pastel-colored floral background with large white and pink flowers.

A Jo Malone London perfume bottle titled Star Magnolia Cologne, placed against a pastel-colored floral background with large white and pink flowers.

Display of Jo Malone London Star Magnolia Cologne with floral-themed packaging and decor

Display of Jo Malone London Star Magnolia Cologne with floral-themed packaging and decor

A bottle of Jo Malone Myrrh & Tonka cologne on a background of amber-colored beads and resin-like stones.

A bottle of Jo Malone Myrrh & Tonka cologne on a background of amber-colored beads and resin-like stones.

An online shopping webpage for Jo Malone perfume displayed on a computer screen, with a smartphone showing the same product, and a large perfume bottle with a black and pink patterned box behind it.

An online shopping webpage for Jo Malone perfume displayed on a computer screen, with a smartphone showing the same product, and a large perfume bottle with a black and pink patterned box behind it.

Black and white fashion photograph featuring a woman and a man outdoors surrounded by trees, with the woman standing on a balance beam holding a prop and the man standing nearby. The image is overlaid with colorful text advertising a London fashion c

Black and white fashion photograph featuring a woman and a man outdoors surrounded by trees, with the woman standing on a balance beam holding a prop and the man standing nearby. The image is overlaid with colorful text advertising a London fashion collection by Jo Malone.

Fashion advertisement featuring a woman standing with arms outstretched in front of a house, wearing a shiny coat, patterned dress, and shiny black shoes, with text announcing a London dark collection by Jo Malone London.

Fashion advertisement featuring a woman standing with arms outstretched in front of a house, wearing a shiny coat, patterned dress, and shiny black shoes, with text announcing a London dark collection by Jo Malone London.

A black-and-white photo features a perfume bottle labeled Jo Malone, placed on a newspaper and a checkered table surface. There are flowers and dark leaves in the background. Overlaid text promotes a London fragrance introducing basil and neroli scen

A black-and-white photo features a perfume bottle labeled Jo Malone, placed on a newspaper and a checkered table surface. There are flowers and dark leaves in the background. Overlaid text promotes a London fragrance introducing basil and neroli scents.

Black and white photograph of a woman sitting on a bicycle with her legs spread wide, and a man standing behind her on a city street. The woman has short hair, is wearing a leather jacket, and high-heeled shoes. The man has dark hair, is wearing a le

Black and white photograph of a woman sitting on a bicycle with her legs spread wide, and a man standing behind her on a city street. The woman has short hair, is wearing a leather jacket, and high-heeled shoes. The man has dark hair, is wearing a leather jacket over a striped shirt, and light-colored pants. There is text overlaid on the image, including the words 'Have Yourself a London Lark,' 'Introducing Basil & Neroli,' and 'Jo Malone London.'

Jo Malone scented candles, perfume bottles, and coasters with British flag and Union Jack patterns on a black and white checkered fabric.

Jo Malone scented candles, perfume bottles, and coasters with British flag and Union Jack patterns on a black and white checkered fabric.

A Jo Malone London perfume bottle, a black-and-white fashion magazine filled with models, and a piece of yellow paper with handwritten text on a black-and-white checkered surface.

A Jo Malone London perfume bottle, a black-and-white fashion magazine filled with models, and a piece of yellow paper with handwritten text on a black-and-white checkered surface.

Fashion accessories and printed material arranged on black and white checkered fabric, including a Jo Malone gift box with a black ribbon, a round embroidered patch, a jewelry piece, and a black and white photo of two women in striped outfits.

Fashion accessories and printed material arranged on black and white checkered fabric, including a Jo Malone gift box with a black ribbon, a round embroidered patch, a jewelry piece, and a black and white photo of two women in striped outfits.

A black and white patterned cloth with various objects on it. There's a black drawstring bag with a pen, several yellow Jo Malone fragrance samples, a printed black and white fashion photo with colorful text overlay, a few marbled decorative stones,

A black and white patterned cloth with various objects on it. There's a black drawstring bag with a pen, several yellow Jo Malone fragrance samples, a printed black and white fashion photo with colorful text overlay, a few marbled decorative stones, and a large pen or marker. The photo features two women, one in a leather jacket and the other in a striped top, outdoors.

Table setting with a black and white patterned tablecloth, a photograph of two models, a candle, a perfume bottle, a paper with the name "Nadine," and silverware on a white napkin.

Table setting with a black and white patterned tablecloth, a photograph of two models, a candle, a perfume bottle, a paper with the name "Nadine," and silverware on a white napkin.

A table covered with a black and white checkered cloth, displaying candles, perfume bottles, a black and white photograph of a person, promotional posters for a brand called 'Landoark' with UK flag motifs, and small items including a round black and

A table covered with a black and white checkered cloth, displaying candles, perfume bottles, a black and white photograph of a person, promotional posters for a brand called 'Landoark' with UK flag motifs, and small items including a round black and white object and a pin with the Union Jack.

Case Study Basil and Neroli global brand film

Scope: creative direction, project management, storyboarding, art buying & production, budget management, on set art direction.

Deliverables: brand film for PR event, web and social.

 
 

Case Study Email Acquisition Campaign

Mailing list acquisition campaign

Scope: Creative direction, UX and digital design, animated film, storyboard and direction.

Approach: To tie in with the London Lark campaign, I worked with Jo Malone's CRM team to create an interactive digital experience. Customers were invited to take a virtual tour of London and create a #LondonLark avatar. The campaign was a huge success, and nearly half-a-million people used the tool. The team was able to send 50,000 fragrance samples to new customers from this promotion alone.

Deliverables: Interactive micro site, personalized sample mailer, social media

 

UX flow of digital experience