How we work

Axe & Co. Creative is a New York-based studio specializing in brand identities, book design, packaging, digital experiences, and photography. We partner with founders, marketing, and creative teams in beauty, food, home, and lifestyle to solve business challenges with clear, goal-driven strategies.

Our work blends creative leadership with business insight and long-term vision. Grounded in audience understanding and business goals, we create design solutions that elevate brands and deliver measurable results.

By integrating AI thoughtfully, we streamline workflows, boost performance, and unlock innovation. From brand repositioning to brand collateral creation and product launches, every project supports sustained brand growth and success.

To connect: matthewaxe@axeandco.com

Matthew Axe

Matthew Axe is an english creative director and graphic designer based in New York. He previously served as Vice President Creative Director at Martha Stewart Living. With extensive experience leading brand development and creative strategy, Matthew has worked globally with clients across beauty, lifestyle, and home sectors. Recently, he directed the creative relaunch of Josie Maran, successfully combining innovative design with strategic insight to drive long-term growth and worked with Pamela Anderson on her New York Times best selling book – I Love You.

Axe has led creative work for a wide range of clients—including Aveda, Caudalie, Darphin Paris, Elemis, Fresh, Jo Malone London, Shiseido, Baker Furniture, Design Within Reach, Kohler, John Lewis Partnership, Waitrose, Martha Stewart Living, Rizzoli, Williams-Sonoma, Bellocq, Gwyneth Paltrow, Simply Gum, and Pamela Anderson.

His work has been recognized by the James Beard Foundation, the American Society of Magazine Editors, the Society of Publication Designers, D&AD, and the Art Directors Club.

His home and garden have been featured in Remodelista and the New York Times.