Case study Global brand redesign

JOSIE MARAN

Led a comprehensive rebrand for green beauty pioneer, Josie Maran, creating significant customer interest and brand exposure. Working with Josie and her team, we established a foundational brand book and codes that provided clear, consistent creative direction. The rebrand included a refreshed visual identity, comprehensive packaging redesign, defined art direction language, and complete overhaul of all digital platforms. We revitalized the in-store experience and facilitated a highly successful relaunch in over 300 Sephora stores across the US and Canada.