Two people sitting close together on a beach during sunset, with one person's head resting on the other's shoulder.
Case study Global brand redesign
JOSIE MARAN
Led a comprehensive rebrand for green beauty pioneer, Josie Maran, creating significant customer interest and brand exposure. Working with Josie and her team, we established a foundational brand book and codes that provided clear, consistent creative direction. The rebrand included a refreshed visual identity, comprehensive packaging redesign, defined art direction language, and complete overhaul of all digital platforms. We revitalized the in-store experience and facilitated a highly successful relaunch in over 300 Sephora stores across the US and Canada.
Deliverables
Creative direction
Creative strategy
Brand codes
Messaging and identity
Packaging
Web design
VM
Photography & films
Branded events
TV segments
Retail/e-tail
Social
UX and CRM
Branding and Identity, Launch Campaign
A smiling woman with short hair, holding her shoulder, with another beach image showing ocean waves on the right.
Logo Design and Graphics Playbook
JM Labs Sub Identity
Packaging System Design and Refill System Design
Packaging Range Extension and Launch Collateral
A woman in a red bikini applying lotion to her arm in a sunlit setting.
Social Media Playbook and Launch Collateral
Visit Josie’s instagram
The Brand In Action