Case StudyBrand Redesign and TMall Launch
Darphin Paris
Axe & Co. partnered with Darphin’s transition creative team for a successful Asia launch, developing and executing a clean, iconic creative designs that matched the forward-thinking attitudes of the local retail market. The project encompassed a refreshed visual identity, defining art direction language, and a complete overhaul of Tmall and branded digital platforms. We also supported the in-store redesign and visual merchandising with in-store graphic design, creative direction, and video installations for the flagship store in Hangzhou, China.
Large floral advertisement for Darphin, featuring pink roses and green leaves, with text about botanical beauty in multiple languages.
Interior of a store with pastel-colored walls, large floral paintings, a black and white checkered floor, a large floral arrangement on a round table, and digital screens displaying product images.
Display of pastel-colored boxes and gift boxes with floral designs on shelves. A bedroom with a floral mural wall, a bed with white linens, and a checkered black and white floor.
Display shelves with skincare products, with labels indicating 'Anti-Irritation & Anti-Pollution', 'All-Day Hydration', and 'Skin Enhancing Elixirs', in a modern interior setting.
A logo for Darphin Paris surrounded by green plant leaves and two yellow sunflower blossoms.
Collection of Darphin skincare products each among a vibrant floral background with green leaves and flowers, emphasizing natural ingredients and skin benefits.
A floral Darphin Paris gift box with a peony, roses, and white flowers design.
Close-up of white and purple flowers with green leaves, with text overlay promoting Darphin Paris skincare, highlighting botanical ingredients.
Two skincare products from Darphin with floral backgrounds. The left product is a yellow bottle labeled 'Nectar aux 8 fleurs' with flowers and lavender behind it. The right product is a pink bottle labeled 'Intral' with pink peonies, daisies, and green leaves surrounding it.
A promotional image for Darphin Paris featuring pink roses, white daisies, and greenery with the text 'Botanical Force for Beauty Darphin Paris' over a light green background.
Screenshot of Darphin Paris skincare website homepage featuring a floral banner with a pink skincare product in the center. Below are five product images with names, prices, and review ratings.
A black-and-white illustration of flowers and leaves with the text "DARPHIN PARIS" in the center.
Green leaves and stems over a light blue background with the text "Botanical Force for Beauty, Darphin Paris".
Case Study Brand film
Led complete overhaul of the brand including new creative strategy, brand book, imagery art direction, tone of voice, logo redesign, special packaging, and branded content for all brand channels.
Scope - In store, Web, film
