Case Study Brand Identity for Sustainability Start-Up

Common Good & Co.

Scope: Brand building, art direction, packaging, UX, customer journey, social presence

Approach: I worked directly with the founder on a bootstrapped budget to help establish the brand identity for her full range of green home goods. Her mission was to move toward a zero waste lifestyle by creating refillable containers that would replace the need for single-use plastic. We decided that it was important to make the containers both functional and beautiful, so that you wouldn't want to hide them away. Because the company was a startup with limited capital, we leveraged easily-available, simple packaging forms and created charming drawings that would stand out on retail shelves––and look great in your home.

Deliverables: Online assets, social media, campaign imagery, range packaging