Axe & Co partners with consumer and lifestyle brands at moments of growth, evolution, and reinvention, shaping positioning, identity, & creative expression through strategy, design, and direction.

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Navy Hill

Brand Content Creation | Created an all-channel content campaign that reinforced Navy Hill's premium positioning, making its tequila sodas the natural choice for elevated cocktail-hour entertaining.

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Navy Hill

Brand Content Creation | Navy Hill’s Cinco de Mayo social campaign was designed to build anticipation through elevated cocktail storytelling, increasing audience engagement while strengthening brand perception.

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I Love You by Pamela Anderson

Book Design & Art Direction | The creative direction for Pamela Anderson’s cookbook sparked widespread media attention, resonated with both readers and critics. The design earned James Beard Award recognition and became a New York Times bestseller.

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Simply

Packaging | We redesigned Simply’s packaging with a cohesive typographic and photographic system that strengthened the core brand and created an easily expandable system for Sugar Free and Functional ranges.

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Bellocq

Packaging | Working with the team at Bellocq we extended signature tea packaging into a new sachet format, preserving brand equity while creating a premium experience that broadened appeal across retail, hospitality and travel.

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