Making Hollywood feel like home

Creative Direction for Gwyneth Paltrow's It's All Easy

Scope: Look and feel, cover design, book design

Gwenyth was already making an impact with her lifestyle newsletter Goop, but she really wanted to bring that laid-back, chic style to the page. We landed on a minimalist aesthetic for the design of the book, paired with delicious, rich imagery. The photography telegraphs easy abundance and the feeling of a life well-lived. This was a preview of the laissez-faire luxe that Goop's now known for.