Matthew Axe is an award-winning creative director, specializing in transformative branding, packaging, and digital projects for leading companies in the beauty, food, home, and lifestyle categories.
Explore the client success stories below to see how his studio can deliver compelling tailored creative for your next project.
Clients
Bed Bath and Beyond
Common Good
Design Within Reach
Kohler
John Lewis
Martha Stewart Living
Rizzoli
Williams-Sonoma
Josie Maran
Aveda
Caudalie
Darphin Paris
Elemis
Fresh
Jo Malone London
Shiseido
Bellocq
Gwyneth Paltrow
Simply Gum
Pamela Anderson
Josie Maran: Rebranding & Repositioning for an Evolving Market
An iconic brand needed to refresh its image and market position to resonate with contemporary consumers and maintain relevance in a competitive beauty landscape.
Project Scope: Global Redesign, Identity Redesign, Brand Book Creation, Launch Campaign.
Josie Maran: Optimizing Packaging for Sustainability & Consistency
The client needed to update their product packaging to be more sustainable (including refill options) while enhancing the overall user experience and brand consistency.
Project Scope: Packaging Range & Refill System Design.
Josie Maran: Enhancing Digital Presence & Brand Relaunch Impact
To support new product launches and brand initiatives, Josie Maran required a cohesive and engaging social media presence with strong visual collateral.
Project Scope: Social Media Branding and Launch Collateral Creation
Pamela Anderson: Capturing Narrative & Vision in Print
Visually articulated the authors food narrative and life vision through a compelling and beautifully designed, illustrated and photographed editorial book.
Project Scope: Food Editorial, Creative Direction, Book Design
Ealaire: Establishing a New Beauty Brand from Concept to Market
A new botanical beauty venture needed a complete brand foundation, from it's core identity and visual representation to product and packaging design, to successfully launch into the market.
Project Scope: Start-up Brand Creation, Branding Development, Identity, Logo Design, Brand Book, Product and Packaging Design.
Fresh: Driving Engagement and Sales for New Product Introductions
The client needed impactful and cohesive visual campaigns to effectively launch new products across all touchpoints, including in-store.
Project Scope: Product Launches, Creative Direction, Campaigns, Art Direction, In-store Graphics.
Darphin Paris: Modernizing an Established Beauty Brand's Image
The beloved beauty brand sought a comprehensive brand refresh, including its visual identity and campaign aesthetics, to modernize its appeal and enhance its market presence in Asia.
Project Scope: Branding Redesign, Brand Identity, Campaigns, Art Direction, In-store Graphics, Gift Packaging.
Design Within Reach: Amplifying Home Product Launches Through Influencer Engagement
To generate significant buzz and drive interest for new home product releases, Design Within Reach needed a compelling creative strategy and a broad-reaching multi-channel campaign leveraging key influencers.
Project Scope: Home Product Launches, Creative Direction, Influencer Multi-Channel Campaign.
Jo Malone London: Crafting Immersive Multi-Channel Launch Experiences
Jo Malone London required sophisticated and cohesive creative direction for brand films and multi-channel campaigns to create a significant impact for product launches,
Project Scope: Product Launches, Creative Direction, Brand Film, Multi-Channel Campaign
Jo Malone London: Delivering Cohesive Multi-Channel Brand Storytelling
The client needed overarching creative direction to ensure a consistent and compelling brand narrative across all their multi-channel campaigns.
Project Scope: Creative Direction, Multi-Channel Campaign.
Love Letters Journal: Building a Cohesive Digital & Print Brand Presence
A new publication needed a holistic brand strategy, encompassing its visual identity across print and digital platforms, and a plan for engaging social media content.
Project Scope: Branding, Creative Direction, Publication Design, Digital Design, Social Media Strategy and Collateral Creation.
