Case Study Global brand relaunch

Josie Maran

Scope: Creative direction, creative strategy, establishing brand codes, messaging and identity, packaging, web design, VM, photography, films, PR, branded events, TV segments, retail/e-tail, social, UX and CRM
Approach: As Creative Director, I led this global rebranding project from concept to execution. Collaborating with a talented team, both internal and external agencies, we created a unified brand identity and codes. This involved developing clear messaging, a strong visual language, and a commitment to sustainable packaging.
The project extended beyond core branding. I partnered with external agencies to create a beautiful and user-friendly website designed with a focus on online shopping. I also oversaw the redesign of in-store visual merchandising in Sephora and developed design strategies for TV home shopping appearances. Additionally, all photography, films, social media content, and PR events were codified with a brand playbook.
This comprehensive project resulted in a successful relaunch, strengthening Josie Maran's presence across its retail channels at Sephora, Amazon, QVC and online presence at Josiemaran.com.
Earth Friendly: Sustainable practices are at the heart of the creative vision. This translates to minimal, recycled or recyclable packaging to reduce waste. We championed ethical sourcing with complete transparency, ensuring materials are procured sustainably throughout the supply chain and actively minimize the brand's carbon footprint across every stage of operation, from sourcing business partners to manufacturing distribution.
Deliverables: Full brand redesign. Packaging re design, Identity and Logo design, Typography, Photography, VM, Web design, Social media, Brand playbook for all customer facing and internal touch points

Visit josiemaran.com to see the rebrand live.