Building a content brand in the beauty space

Co-Founding and Creative Direction for Love Letters Journal

Scope: Print magazine, mobile-first site design, layered storytelling across social verticals, audio, video

The Love Letters brand examines personal style, identity and self-expression through the lens of beauty. My co-founder, Jincey Lumpkin, and I channeled the essence of beauty through multiple generations and across the spectrum of identity into photographic stories and first-person essays. We tailor content to the channel, for example, using IG Stories for experimental video and Clubhouse for in-depth chats in which top photographers mingle with beauty industry leaders and Gen Z trendsetters.